At Benjamin Advertising, we are passionate about helping small to medium sized businesses scale using paid traffic.
We specialize in using PPC ads mainly on Facebook and Google in order to get solid and sustainable ROAS.
Why Facebook Ads?
After a simple strategy call, we are able to use Facebook ads to target very specific audiences based on their interests, behaviour or characteristics. Additionally, Facebook allows us to create look-a-like audiences to drastically widen your customer base, based on the characteristics, behaviours and interests of the people who are currently buying from you.
Retargeting is also a large part of what makes our advertising strategy work. With Facebook as well as Google Analytics, we are able to gain a much clearer understanding of who is visiting your site, then retarget to them via Facebook.
Why Google Ads?
At Benjamin Media, we specialize in using Google Search Ads as well as Google Display Ads to reach your audience effectively. Google Search Ads are so effective because we know If a user is actively searching for something on Google, they are showing direct intent for that topic. This is paired with Google Display Ads in order to target the audience based on their characteristics, using a visual method. Retargeting is done here as well and can be very effective as we are able to tell exactly what they did or looked at on your site and retarget to them for that.
Do you use things other than Google and Facebook?
Generally, no. However, we are always looking at what fits the needs of the client the best. Google and Facebook Ads are effective and can easily be scaled. We are looking at things like TikTok advertising as well as Snapchat and traditional print but we have not found a client that fits those platforms quite yet.
We love and respect businesses of all sizes! We especially love to see them grow. That is why we use every tool possible to help you scale your business and get great ROI in the process.
To learn more about what we do check out our philosophy page below!
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